World Fashion Business News: apparel

Over the course of not one, but three centuries the Arrow brand has consistently offered a deep reflection of authentic American fashion. Boasting 160 years of rich history and experience Arrow remained steady amid continual shifts in the market and has evolved into an international brand.

Israel fashion models Bar Refaeli and Josh Duhamel star in Arrow advertising campaign film. The first Arrow collection under PVH Europe launching at retail Fall 2011 will feature a three tier men’s shirt assortment comprising: classic, casual, and contemporary. Each unique collection will be reinterpreted for the modern world with detail surprises. Casual material might be used in a formal way and smart details surprise the most casual styles. The collection will offer shirts that are distinctly refined, structured, and tailored for comfort with a liberated to-the-point attitude.

Each tier is defined by unique fabrics inspired from its own encyclopedia archive, for instance: unique chambrays with ‘ombre’ plaids, window-pane checks with neutrals, and by fits that make a powerful statement. Alongside the main collections there is a dedicated range known as “The Arrow White” shirt. After all, a stylish man can never have too many white shirts. Arrow presents its collections quarterly to the market, with a price range from 69 to 99 euro’s.

Arrow’s authentic global presence is committed to providing quality apparel that embody the heritage of the company and deliver superior quality to consumers. Arrow uses its rich heritage and original designs to offer customers fashionable yet functional apparel. The extraordinary brand commands recognition for its commitment to produce a refined and relevant product.

No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves.

The new yarn technology in the ADJUSTS-TO-ME line allows for high performance stretch and recovery within each garment (patent pending technology provides for 7 times more stretch than average garments), taking much of the guesswork out of sizing and forgiving fluctuations in women’s weights. The fabric in the collection incorporates technology from LYCRA beauty fabrics engineered for the utmost in comfort and fit.

Its shapewear is offered in just two sizes to fit XS-Medium and Large-XXL. Similarly, the ADJUSTS-TO-ME bras, launching with a tailored and a lace version, release in the cups to provide room when needed, contracting when not needed . Size small fits (34A, 36A, 34B, 32C), size medium fits (38A, 36B, 34C, 36C) and size large fits (38B, 38C, 34D, 36D, 34DD). The panties, a tailored hipster and a tailored g-string, come in one size and will adjust to every woman’s body for a custom made fit. The collection even crosses over to Maidenform’s Lilyette collection with a lace underwire making its debut this spring.

Read More about New ADJUSTS-TO-ME offers women customized support @ Fibre2fashion

Josh Duhamel + Bar Refaeli pose for Arrow shirt ads

New ADJUSTS-TO-ME offers women customized support