Justin Bieber's "Someday" On Track To Become Best-Selling Fragrance Ever!

New York Daily News
By Lindsay Goldwert


What does success smell like? Justin Bieber's Someday for women, of course.

The teen pop star's scent has raked in $3.7 million in sales at Macy's Herald Square in just three weeks following his frenzied appearance in New York City.

If teens and fans keep buying, the fragrance is projected to be the best seller of 2011 and, in fact, is headed toward the top spot among best-selling scents of all time.

"We haven't seen anything like this since Jennifer Lopez's Glow and Britney Spears' Curious," industry analyst Karen Grant told Women's Wear Daily, further noting that "Bieber's scent just blew them away".

The fruity scent has stomped sales of previous champ Beyonce Knowles, whose scent ‘Heat' made Macy's $2.3 million in sales in its first month.

"Justin Bieber's Someday fragrance, propelled by Justin's incredible personal appearance at Macy's Herald Square has resonated with our customers and has become the biggest celebrity fragrance launch on record," said Terry Lundgren, president and chairman of Macy's Inc. Lundgren also admitted to being a big fan of Bieber's music: "When I'm not enjoying Selena Gomez, I always have 'Baby' and 'Never Let You Go' playing on my iPod!"


The 17 year-old sensation had to be protected from crazed fans when he made his fateful June 24 appearance at the midtown department store.