NRF Stores
By M.V. Greene
The retail industry is going bonkers over quick response (QR) codes — those square, two-dimensional barcodes resembling puzzles and mazes that give customers instant interactive access to product information through their smartphones.
“If you can provide not only information but also more of an entertaining experience as you dial into that product information, then that will be more captivating to a consumer,” says Don Eames, vice president, general manager of retail stores for Merrimack, N.H.-based specialty lifestyle retailer Brookstone.
Click this link to read more about the QR Revolution in the July issue of NRF Stores.
