Gisele Bündchen, the top Brazilian fashion model is the new face of the Esprit Fall-Holiday campaign. This stunning beauty was selected for this campaign as she represents the evolution of the ‘Esprit shopper’.
The International lifestyle Apparel brand Esprit presents a new look and a charismatic face to the Esprit woman as a homage, and welcomes this new Fall/Holiday 2011/12 season.
This new Esprit campaign focuses more on the product, the substance, variety and quality of the lines form the core of the campaign. The various Esprit women’s lines present three modern styles – the three Iconic Styles. Depending on the occasion, they can be transformed into a completely new look, either casual, business or glamorous: a camel coat from Esprit Collection, a jacket from the Women Casual line and a pilot-style leather jacket from the de.corp range.
Gisele Bündchen embodies easy elegance, charisma and naturalness and is therefore perfectly suited to the Californian spirit of the Esprit brand. At the heart of the Iconic photo shoot Bundchen represents the Esprit woman – a personality with a fresh, individual look. She embodies a friendly and expressive spirit – not a girl, but a self-confident and straightforward woman, who is well dressed 24/7.
The Iconic Styles are interpreted by renowned stylist Camille Bidault-Waddington. International fashion magazines and top photographers value her coveted and inspiring styling.
Read more about Gisele Bündchen - New face of Esprit fall winter @ Fibre2fashion
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